This Privacy Policy describes the privacy practices of Wellovate, LLC (“Wellovate,” “we, “us” or “our”) and how we handle personal information that we may collect through our website and the Waya Health Platform (collectively, the “Services”), as well as through social media, our marketing activities, and other activities described in this Privacy Policy. We may update this Privacy Policy from time-to-time.


If your use of the Services is limited to browsing our informational content, we will not require that you provide us with any personally identifiable information. However, we may request personal information from you at other times. For example:

  • If you enroll for an account membership for the Services, we may ask that you provide us with certain personal information, including your name, credit card number, expiration date, e-mail address, mailing address and telephone number.
  • We collect the information you provide when you use our Services, including when you register for an account. This may include any information contained within or about any content that you
  • We may collect information obtained from wearable, mobile, or other devices where you install or access our This information may assist us in our ability to provide you with Services, and may include, but is not limited to:
    1. Device location information
    2. Information about device hardware and operating systems, device settings, and device
    3. Information provided to us when you import or sync information contained on a wearable, mobile, or other
  • We may collect information about how you use our Services, such as your content usage
  • We may receive information about you from our third-party partners in an effort to improve our
  • If you post to our discussion forums, we will require that you provide us with your name, e-mail address and password before posting.
  • If you choose to participate in a customer survey conducted by us or by one of our business partners, we may ask for your name, e-mail address and other information as may be required by the particular survey.
  • If you report a problem or submit a customer review, we will ask that you provide your name, e-mail address, membership number, address, phone number and/or fax number. Should you contact us for any reason other than to report a problem and/or submit a review, we may also keep a record and/or copy of your correspondence with us.

To protect the security and integrity of your personal information, we have implemented technical and managerial procedures to maintain accurate, current and complete information as well as to protect your personal information against loss, misuse or alteration when it is under our control. Your personally identifiable information will be encrypted while in transit and stored on our secured servers. We use Secure Socket Layer (SSL) encryption to facilitate confidential transfer of information. SSL helps prevent your information from being read by unauthorized persons as this information is transmitted over the Internet. Your personal information is also password protected so that access is limited to yourself and those with whom you share your password, Wellovate, as well as any third party access facilitated by Wellovate with your prior authorization.


Our primary use of your information is to administer, maintain and improve your experience as well as provide you with customized personalization services and interactive communications. Additionally, we may use anonymized statistics, which shall not contain protected health information, for research, development and/or marketing purposes. Specifically:

  • We use your information to provide you with and improve our Services for informational, educational, and  quality  improvement  purposes.
  • Although we may provide you with personalized tools or content, including personalized estimates of disease risks, WE DO NOT USE YOUR INFORMATION TO MAKE OR IMPLY ANY DECISIONS REGARDING THE DIAGNOSIS, MANAGEMENT, MITIGATION, PREVENTION, TREATMENT, OR CURE OF ANY DISEASE OR MEDICAL
  • We may use the information available to us to help verify the appropriate use of our Services, and to help identify any violations of our Terms of Service.
  • We may from time to time send you e-mails regarding the Services and special promotions. Also, we occasionally may send you direct mail about products or services that we believe may be of interest to you.
  • We use your IP address to help diagnose problems with our server and to administer the Services. We also use your IP address to help identify you and to gather broad demographic information that we may share with our business partners, but only in the aggregate without any of your personally identifiable information.
  • We may research the demographics, interests and behavior of our customers based on the information provided to us during membership registration, from our server log files, from cookies and from surveys. Our research may be compiled and analyzed on an aggregate basis. We may share this aggregate data with business partners, but only in the aggregate, without any of your personally identifiable information.


We may request or obtain certain PHI from you during your use of the Services. Prior to providing us with any PHI, you will be required to enter into a Business Associate Agreement (“BAA”) with Wellovate. Additionally, both you and Wellovate, to the extent applicable, will comply with laws and regulations applicable to the privacy and security of individually identifiable health information, including but not limited to state laws and regulations and the Health Insurance Portability and Accountability Act (“HIPAA”), the Health Information Technology for Economic and Clinical Health Act (“HITECH”), and/or regulations promulgated thereunder (“HIPAA Regulations”).


If you change your mind and decide that you no longer want to receive promotional e-mails, you may opt out at any time by simply clicking the “unsubscribe” link at the bottom of such e-mails.  You may not be able to opt out of required service-related e-mails.


Third parties that have links on the Services may collect personally identifiable information about you. We are not responsible for the privacy policies or practices of such sites and the practices of these sites are not governed by this Privacy Policy, nor do we make any representations about the content of those policies or practices. If you have questions about the privacy policies or practices of a third party site, you should contact the site administrator or web-master of the specific site. We may from time to time partner with other companies to offer co-branded services and/or promotions. Any information that you provide in connection with the co-branded services or any jointly sponsored promotions will become the joint property of Wellovate and its business partners. We will maintain your information in accordance with the terms of this Privacy Policy. However, this Privacy Policy does not govern the privacy policies and practices of our business partners. If you have questions about the privacy policies or practices of our business partners, you should contact them directly.


No, as a general rule, we do not sell or rent your personally identifiable information to anyone. However, we may from time to time rent or sell demographic  non-personally identifiable user information, or statistics in the aggregate that do not contain your personally identifiable information.


We generally will not disclose any of your personally identifiable information except when we have your permission to do so or under some special circumstances described below.

  • We may share non-personally identifiable user information with third parties for the purposes of delivering or improving our Services or for business Personally identifiable information is information that can by itself or in conjunction with other information be used to identify who you are (such as your name or email address).
  • If you provide express authorization, we may share your personal information with our partners or clients strictly for the purposes you authorize.
  • As noted previously, we may from time to time partner with other companies to offer co-branded services and promotions. Any information that you provide in connection with the co-branded services or any promotions will become the joint property of Wellovate and its business partners.
  • Under confidentiality agreements, we may match user information with third party data. We also may disclose aggregate demographic and/or user information and statistics in order to describe our customer base to prospective partners and other third parties, and for other lawful purposes.
  • We may disclose your personally identifiable information without your prior permission in special cases. For example, we may have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service, or may be causing intentional or unintentional injury or interference to the rights or property of Wellovate or any third party, including other customers. Also, we may disclose or access your personally identifiable information when we believe in good faith that law or regulation requires disclosure.


Cookies enable us to customize and personalize your experience on the Services, including the products, services, and promotions that are offered to you. Essentially, a cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. We use cookies for several purposes in connection with the operation of the Services

  • We may use cookies to identify you and access your information stored on our computers in order to deliver you a better and more personalized experience. For example, we may use cookies to tell you about products and/or services specific to your interests.
  • Upon request, we will save your “user name” so that you do not have to re-enter it every time you access the Services. In providing you with this service, we use cookies.
  • We may use cookies to estimate our customer base and customer usage patterns. Each browser accessing the Services may use given a unique cookie that is then used to determine the extent of repeat visits and customer activity during those visits. We may use the historical information to help offer more personalized services based on customer interests and behavior, both specifically to individual customers and on an aggregate basis with respect to all customers.

Business partners that offer co-branded services and jointly-sponsored promotions on the Services may use their own cookies. We have no control over those cookies, nor does this Privacy Policy cover how your personal information contained in those cookies, if any, may be used or protected. If you have any questions about the cookies of such third parties, or about the use of your personal information by such third parties, you should contact the site administrator or web-master of the third party site.


Yes, you have several choices with respect to cookies. You can modify your browser preferences to accept all cookies, to notify you when a cookie is set, or to reject all cookies. However, the Services may use cookie-based authentication. Accordingly, if you choose to reject all cookies, you may not be able to log onto the Services.


It is important to remember that whenever you voluntarily disclose personal information on-line, your information can be collected and used by others. If you transmit or post personal information on-line that is accessible to others, you will not be able to control how that information is used by others. When we receive the transmitted information, we will use the procedures summarized in this Privacy Policy to ensure the integrity and security of that information in our systems. Unfortunately, notwithstanding any of the steps taken by us, it is not possible to guarantee the security and integrity of data transmitted over the Internet. Consequently, while we take the above-described reasonable steps to protect your personal information, we cannot and do not warrant the security or integrity of any information you transmit to us when registering for the Services or otherwise. All such transmission of information is at your own risk. Moreover, though we are committed to ensuring that the Services comply with this Privacy Policy, you are ultimately responsible for maintaining the secrecy of your password and your personally identifiable information. If you are careless with your password, or you decide to share your password with third parties, you must be aware of the risk that such third parties will have access to all your personally identifiable information.


If you have any questions or comments about this Privacy Policy, please feel free to e-mail us at contact@wayahealth.com or visit our contact page. Last updated April 17, 2023.